LI Min, WEI Xiangchun, YUE Haiyi, AI Yutong, YIN Baomin
Journal of Dalian Minzu University. 2025, 27(2): 162-169.
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With the rapid development of digital technology, a large number of traditional physical retail enterprises have gradually joined the wave of transformation and upgrading. Taking DSJT as an example, this paper analyzes how DSJT has achieved innovative development of its business model through digital transformation and obtained remarkable results. However, DSJT also faces challenges in the process of digital transformation and development, such as a weak technical foundation, talent shortage, organizational cultural conflicts, and difficulties in grasping market dynamics. In response to these issues, suggestions are proposed to strengthen the technical foundation and talent development, adjust organizational structure and culture, and focus on customer needs and market changes. Based on this basis, this paper summarizes the insights of DSJT's digital transformation and development for the retail industry trends, providing a reference for the digital transformation and innovative development of the retail industry.